# Email templates: brand + hygiene pass **Date:** 2026-06-26 **Status:** Design (spec only — no implementation) **Scope:** `email/` directory of `nodebb-theme-westgate`. ## Problem The 10 templates under `email/` are NodeBB core's Cerberus boilerplate copied verbatim. Three issues: 1. **No brand.** All colors are generic greys — `#f6f6f6` page, `#ffffff` card, `#222222` button, `#333/#555/#888/#aaa` text. None of the Westgate palette (plum, gold, red, parchment) appears anywhere. Emails do not look like they came from the same product as the forum. 2. **Massive duplication.** Each template inlines the full `` (reset CSS, media queries), header, and footer — ~400 lines per file, ~390 of them identical across all 10. `partials/header.html`, `partials/footer.html`, and `partials/post-queue-body.html` exist but **nothing imports them** — they are dead code, and the README wrongly claims they are included. 3. **Inbox hygiene gaps.** Every template has an empty `` and no preheader (inbox preview text). These make messages look unfinished in the inbox list and are easy wins under deliverability heuristics. ## Goals - Reskin all 10 templates to the Westgate brand using a **light, client-robust** treatment (not full dark — see Rejected alternatives). - Eliminate the duplication by wiring up real shared partials with Benchpress `IMPORT`, mirroring how NodeBB core structures its own email templates. - Close the template-level hygiene gaps (real `<title>`, preheader, valid HTML, no hardcoded copy). - Document the deliverability work that templates **cannot** fix, so the reskin is not mistaken for a complete anti-spam fix. ## Non-goals - Full dark-background email design (rejected — see below). - Rewriting user-facing copy / in-world tone. Copy stays in the existing `[[email:…]]` keys; this pass only adds keys that are missing. A copy/voice pass is a separate language-file task. - Any change to SPF/DKIM/DMARC, sending domain, or mail-server config (out of template scope; flagged below for ops). ## Constraints (email rendering) These shape every decision and must be respected in implementation: - **No CSS custom properties.** Outlook and Gmail strip `var(--…)`. The brand palette is therefore applied as **literal hex, inline on each element**. The `--wg-*` tokens in `scss/westgate/_tokens.scss` are the source of truth for the values, but cannot be referenced at runtime — they are copied as literals. - **Table layout, inline CSS, MSO conditional comments stay.** Do not refactor into modern/flex/grid CSS. The shared `<style>` block may only hold things that must be in a stylesheet: `:hover` states and `@media` queries. Per-element color/spacing stays inline. - **Web fonts barely load in email.** Cinzel/Jost render only in Apple Mail and iOS Mail. The serif fallback carries the brand look everywhere else. ## Architecture Adopt NodeBB core's email structure: each template is a thin body that imports a shared head/header and a shared footer. ``` email/ partials/ header.html # doctype, <head>, brand <style>, letterhead band, open container footer.html # gold hairline, unsubscribe block, closing tags post-queue-body.html # unchanged in structure; reskinned welcome.html # IMPORT header + body block + IMPORT footer verify-email.html reset.html reset_notify.html registration_accepted.html banned.html invitation.html notification.html # body imports post-queue-body.html when applicable digest.html # keeps its loops; reskinned test.html ``` Each non-partial template collapses from ~400 lines to ~40: ``` <!-- IMPORT emails/partials/header.html --> <!-- preheader (hidden preview text) for this email --> <!-- Email Body : BEGIN --> … this template's content … <!-- Email Body : END --> <!-- IMPORT emails/partials/footer.html --> ``` **Import-path verification (implementation must confirm):** NodeBB core uses `<!-- IMPORT emails/partials/header.tpl -->`. The theme ships `.html` files compiled into the `emails/` view namespace. Confirm after `./nodebb build` whether the resolved path is `emails/partials/header.html` (or `.tpl`); use whichever the build resolves. If `IMPORT` cannot resolve the theme's partials, fall back to keeping templates self-contained and delete the dead partials — but the expectation, based on core, is that `IMPORT` works. ### header.html (shared) responsibilities - Doctype, `<html>`, `<head>` with the existing reset CSS and MSO blocks (carried over unchanged). - Shared `<style>`: button `:hover`, the small-screen `@media` typography block, `.notification-body img` rule. Update the hover color to the brand hover (`#3a1830`). - Optional, guarded webfont link for non-MSO clients: `<!--[if !mso]><!--> <link href="…Cinzel…Jost…" rel="stylesheet"> <!--<![endif]-->` Low risk, upgrades supporting clients, safe to omit if it complicates review. - **Letterhead band:** a full-width dark plum bar (`#18141d`) holding the `{logo.src}` logo, with a gold hairline (`#c2a35a`, 1–2px) beneath it. This fixes the logo-on-light problem (the site logo is gold-on-dark) and reads as brand letterhead. Preserve the existing `{{{ if logo.src }}} … {{{ else }}}` fallback. - Open the `email-container` div, preserving the existing `{{{ if rtl }}}` direction handling. ### footer.html (shared) responsibilities - Gold hairline above the footer. - The existing `{{{ if showUnsubscribe }}}` unsubscribe block, reskinned to muted footer text (`#9a9086`). - Close container / center / body / html and the MSO closing block. ## Visual design Light card + dark letterhead band. Palette is a deliverability-safe adaptation of the gothic theme. All values literal-inline. | Slot | Current | New | Source token | |------|---------|-----|--------------| | Page background | `#f6f6f6` | `#ece6da` (warm neutral) | adapted from `--wg-text-soft` family | | Letterhead band | — (none) | `#18141d` | `--wg-panel` | | Header hairline | — | `#c2a35a` | `--wg-gold` | | Card background | `#ffffff` | `#fbf7ef` (cream) | adapted parchment | | H1 / greeting | `#333333`, sans | `#1a1418`, serif stack | ink | | Sub-heading | `#aaaaaa` | `#9a9086` | `--wg-text-muted` | | Body text | `#555555` | `#3a3340` | ink | | Button bg / text | `#222222` / `#fff` | `#2a1222` / `#f4ecd8`, gold `#c2a35a` border | `--wg-plum` / parchment / `--wg-gold` | | Button hover | `#555555` | `#3a1830` | `--wg-plum-soft` | | Links | default | `#a8893f` | `--wg-gold-soft` | | Footer text | `#888888` | `#9a9086` | `--wg-text-muted` | | Footer hairline | — | `#c2a35a` | `--wg-gold` | **Font stacks** (literal, inline): - Headings: `Cinzel, Georgia, 'Times New Roman', serif` — Cinzel where it loads, Georgia serif everywhere else carries the engraved look. - Body / UI: `Jost, system-ui, -apple-system, 'Segoe UI', Roboto, Arial, sans-serif`. Rationale for light over dark: chosen in design review. Dark-background HTML email is fragile — Outlook ignores `bgcolor` on many elements, dark-mode clients re-invert colors unpredictably, and heavy dark blocks raise some spam scores. The dark letterhead band gives brand recognition at the top while the light body stays robust. ## Hygiene / anti-spam (template-level — in scope) - **`<title>`:** populate per email (currently empty in all). Use an existing or new `[[email:…]]` key describing the message; falls back gracefully. - **Preheader:** add one hidden preview-text block at the top of each template's body — the standard hidden-`<div>` + spacing-hack pattern. Per-template text (e.g. reset → "Reset your Shadows Over Westgate password"). This is the inbox list snippet; currently blank/garbage. - **Copy:** keep all visible strings as `[[email:…]]` keys. Where the new structure needs a string that has no key (preheader, title), add the key to the language files. No hardcoded user-facing copy. - **Valid HTML:** consolidation into partials removes the per-file drift risk; resulting markup must be balanced and pass `./nodebb build`. ## Out of scope — deliverability (flag for ops) Templates cannot affect these; list them so the reskin is not mistaken for a spam fix: - **SPF / DKIM / DMARC** records and alignment for the sending domain. - From-address on a domain with sending reputation (not a bare/shared host). - `List-Unsubscribe` and `List-Unsubscribe-Post` (one-click) **headers** — set by the mail layer, distinct from the in-body unsubscribe link the footer already renders. - Dedicated sending domain/subdomain and IP warm-up if volume grows. ## Testing / verification - `./nodebb build`, then ACP **"Send test email"** for each template type. - Visual check across Gmail (web), Outlook (desktop/MSO), Apple Mail, and one dark-mode client (iOS Mail dark or Gmail dark). Confirm: letterhead renders, button is plum with readable text, no broken layout in Outlook, preheader shows in the inbox list, dark mode does not destroy legibility. - **Optional regression guard:** a small script asserting that every `email/*.html` (excluding partials) imports header and footer, has a non-empty `<title>` (via partial), and includes a preheader block. Cheap catch for future drift; no test framework needed. ## README correction `email/README.md` currently states the partials "are included by the templates above" — false today. After this work it becomes true. Update the Partials and Editing-notes sections to describe the IMPORT-based structure and the literal-hex palette constraint. ## Implementation order (suggested) 1. Build `partials/header.html` + `partials/footer.html` with the new band, palette, `<title>` hook, and confirm `IMPORT` resolves on one template (`reset.html`, the simplest). 2. Add preheader + convert the remaining single-column templates (welcome, verify-email, reset_notify, registration_accepted, invitation, test, banned). 3. Convert the complex templates (`notification.html` + `post-queue-body.html`, `digest.html`), preserving their loops/conditionals. 4. Add missing language keys (titles, preheaders). 5. Update README; optional regression script. 6. Build + ACP test-send all; cross-client visual pass.