diff --git a/internal/topdata/wiki_native.go b/internal/topdata/wiki_native.go
index 10cd44f..1a7a425 100644
--- a/internal/topdata/wiki_native.go
+++ b/internal/topdata/wiki_native.go
@@ -56,6 +56,8 @@ type wikiPageIndexEntry struct {
 	SourceDataset string `json:"source_dataset"`
 	SourceKey     string `json:"source_key"`
 	Title         string `json:"title"`
+	PublicSlug    string `json:"public_slug"`
+	PublicTarget  string `json:"public_target"`
 	Hash          string `json:"hash"`
 	OutputPath    string `json:"output_path"`
 	EditPolicy    string `json:"edit_policy"`
@@ -115,6 +117,7 @@ type wikiContext struct {
 	wikiTableDefinitions map[string]wikiTableDefinition
 	visibilityPolicy     *wikiVisibilityDefinitions
 	visibleWikiKeys      map[string]bool
+	pageSlugOverrides    map[string]string
 }
 
 func buildWiki(p *project.Project, nativeResult BuildResult, force bool, progress func(string)) (wikiResult, error) {
@@ -158,6 +161,11 @@ func buildWiki(p *project.Project, nativeResult BuildResult, force bool, progres
 	if err := ctx.loadWikiVisibility(visibilityPath); err != nil {
 		return wikiResult{}, err
 	}
+	pageSlugOverrides, err := loadWikiPagePathDeclarations(filepath.Join(p.TopDataWikiSourceDir(), "wiki.yaml"))
+	if err != nil {
+		return wikiResult{}, err
+	}
+	ctx.pageSlugOverrides = pageSlugOverrides
 
 	if err := os.RemoveAll(outputDir); err != nil {
 		return wikiResult{}, fmt.Errorf("clean wiki output: %w", err)
@@ -175,13 +183,14 @@ func buildWiki(p *project.Project, nativeResult BuildResult, force bool, progres
 		if err := os.MkdirAll(filepath.Dir(path), 0o755); err != nil {
 			return err
 		}
-		content = renderNodeBBManagedHTML(pageID, content, manualSections)
+		namespace := strings.SplitN(pageID, ":", 2)[0]
+		publicSlug := ctx.publicWikiPageSlug(pageID, title)
+		content = renderNodeBBManagedHTML(pageID, publicSlug, content, manualSections)
 		if err := os.WriteFile(path, []byte(content), 0o644); err != nil {
 			return err
 		}
 		pageTitles[pageID] = title
 		pageStatuses[pageID] = status
-		namespace := strings.SplitN(pageID, ":", 2)[0]
 		rel, err := filepath.Rel(rootDir, path)
 		if err != nil {
 			rel = filepath.Base(path)
@@ -192,6 +201,8 @@ func buildWiki(p *project.Project, nativeResult BuildResult, force bool, progres
 			SourceDataset: categoryFromWikiNamespace(namespace),
 			SourceKey:     pageID,
 			Title:         title,
+			PublicSlug:    publicSlug,
+			PublicTarget:  wikiPublicTarget(namespace, publicSlug),
 			Hash:          computeManagedHash(content),
 			OutputPath:    filepath.ToSlash(rel),
 			EditPolicy:    wikiEditPolicy(namespace),
@@ -291,6 +302,7 @@ func saveWikiPageIndex(path string, index wikiPageIndex) error {
 func validateWikiPageIndex(index wikiPageIndex) error {
 	pageIDs := map[string]string{}
 	outputPaths := map[string]string{}
+	publicTargets := map[string]string{}
 	for _, entry := range index.Pages {
 		if previous, ok := pageIDs[entry.PageID]; ok {
 			return fmt.Errorf("duplicate wiki page-index page_id %q for %s and %s", entry.PageID, previous, entry.OutputPath)
@@ -298,6 +310,12 @@ func validateWikiPageIndex(index wikiPageIndex) error {
 		if previous, ok := outputPaths[entry.OutputPath]; ok {
 			return fmt.Errorf("duplicate wiki page-index output_path %q for %s and %s", entry.OutputPath, previous, entry.PageID)
 		}
+		if entry.PublicTarget != "" {
+			if previous, ok := publicTargets[entry.PublicTarget]; ok {
+				return fmt.Errorf("duplicate wiki page-index public_target %q for %s and %s", entry.PublicTarget, previous, entry.PageID)
+			}
+			publicTargets[entry.PublicTarget] = entry.PageID
+		}
 		pageIDs[entry.PageID] = entry.OutputPath
 		outputPaths[entry.OutputPath] = entry.PageID
 	}
@@ -340,6 +358,8 @@ func indexUnregisteredWikiPages(rootDir, outputDir, stalePolicy string, index *w
 			SourceDataset: categoryFromWikiNamespace(namespace),
 			SourceKey:     pageID,
 			Title:         extractHTMLTitle(string(raw), pageID),
+			PublicSlug:    wikiSlugifyTitle(extractHTMLTitle(string(raw), pageID)),
+			PublicTarget:  wikiPublicTarget(namespace, wikiSlugifyTitle(extractHTMLTitle(string(raw), pageID))),
 			Hash:          computeManagedHash(string(raw)),
 			OutputPath:    filepath.ToSlash(relToRoot),
 			EditPolicy:    wikiEditPolicy(namespace),
@@ -1031,8 +1051,8 @@ func (ctx *wikiContext) renderReference(value any, idToKey map[int]string, nameR
 	if name == "" {
 		name = key
 	}
-	if pageID := wikiPageIDForKey(key); pageID != "" {
-		return "[[" + pageID + "|" + name + "]]"
+	if target := ctx.publicWikiTargetForKey(key, name); target != "" {
+		return "[[" + target + "|" + name + "]]"
 	}
 	return name
 }
@@ -1486,7 +1506,8 @@ func writeWikiFile(path, content string, manualSections []wikiManualSection) err
 	if err := os.MkdirAll(filepath.Dir(path), 0o755); err != nil {
 		return err
 	}
-	content = renderNodeBBManagedHTML(wikiRelPathToPageID(path), content, manualSections)
+	pageID := wikiRelPathToPageID(path)
+	content = renderNodeBBManagedHTML(pageID, wikiSlugifyTitle(extractHTMLTitle(content, pageID)), content, manualSections)
 	return os.WriteFile(path, []byte(ensureTrailingNewline(content)), 0o644)
 }
 
@@ -1613,6 +1634,67 @@ func wikiPageIDForKey(key string) string {
 	return namespace + ":" + value
 }
 
+func (ctx *wikiContext) publicWikiPageSlug(pageID, title string) string {
+	if slug := ctx.pageSlugOverrides[pageID]; slug != "" {
+		return slug
+	}
+	return wikiSlugifyTitle(title)
+}
+
+func (ctx *wikiContext) publicWikiTargetForKey(key, fallbackTitle string) string {
+	pageID := wikiPageIDForKey(key)
+	if pageID == "" {
+		return ""
+	}
+	title := ""
+	if row, ok := ctx.rowsByKey[key]; ok {
+		category, _, _ := strings.Cut(key, ":")
+		title = ctx.resolveRowName(category, row)
+	}
+	if strings.TrimSpace(title) == "" {
+		title = fallbackTitle
+	}
+	if strings.TrimSpace(title) == "" {
+		title = key
+	}
+	namespace := strings.SplitN(pageID, ":", 2)[0]
+	return wikiPublicTarget(namespace, ctx.publicWikiPageSlug(pageID, title))
+}
+
+func wikiPublicTarget(namespace, slug string) string {
+	namespace = strings.TrimSpace(namespace)
+	slug = strings.TrimSpace(slug)
+	if namespace == "" {
+		return slug
+	}
+	if slug == "" {
+		return namespace
+	}
+	return namespace + "/" + slug
+}
+
+func wikiSlugifyTitle(value string) string {
+	value = html.UnescapeString(strings.TrimSpace(value))
+	var b strings.Builder
+	lastDash := false
+	for _, r := range strings.ToLower(value) {
+		if (r >= 'a' && r <= 'z') || (r >= '0' && r <= '9') {
+			b.WriteRune(r)
+			lastDash = false
+			continue
+		}
+		if b.Len() > 0 && !lastDash {
+			b.WriteByte('-')
+			lastDash = true
+		}
+	}
+	slug := strings.Trim(b.String(), "-")
+	if slug == "" {
+		return "topic"
+	}
+	return slug
+}
+
 func wikiPageIDToRelPath(pageID string) string {
 	return filepath.FromSlash(strings.ReplaceAll(pageID, ":", "/") + ".html")
 }
@@ -1835,14 +1917,14 @@ func renderNodeBBManagedMarkdown(pageID, dokuText string) string {
 	return ensureTrailingNewline(strings.Join(parts, "\n"))
 }
 
-func renderNodeBBManagedHTML(pageID, sourceText string, manualSections []wikiManualSection) string {
+func renderNodeBBManagedHTML(pageID, publicSlug, sourceText string, manualSections []wikiManualSection) string {
 	body := sourceText
 	if !strings.Contains(sourceText, "<h1") {
 		body = dokuWikiToNodeBBHTML(sourceText)
 	}
 	hash := computeManagedHash(body)
 	parts := []string{
-		"<!-- sow-topdata-wiki:page=" + pageID + " -->",
+		"<!-- sow-topdata-wiki:page=" + pageID + " wiki_slug=" + publicSlug + " -->",
 		"<!-- sow-topdata-wiki:managed:start hash=\"sha256:" + hash + "\" -->",
 		strings.TrimSpace(body),
 		"<!-- sow-topdata-wiki:managed:end -->",
diff --git a/internal/topdata/wiki_native_test.go b/internal/topdata/wiki_native_test.go
index d898e12..c1532d5 100644
--- a/internal/topdata/wiki_native_test.go
+++ b/internal/topdata/wiki_native_test.go
@@ -53,7 +53,7 @@ func TestBuildNativeGeneratesAndSkipsWikiPages(t *testing.T) {
 	if !strings.Contains(text, "<h1>Athletics</h1>") || !strings.Contains(text, `class="wiki-callout wiki-callout--status"`) || !strings.Contains(text, "This skill is unchanged from vanilla.") {
 		t.Fatalf("unexpected generated page:\n%s", text)
 	}
-	if !strings.Contains(text, `<!-- sow-topdata-wiki:page=skills:athletics -->`) || !strings.Contains(text, `<!-- sow-topdata-wiki:managed:start hash="sha256:`) || !strings.Contains(text, "Ability: Strength.") || !strings.Contains(text, "<li>Climb</li>") {
+	if !strings.Contains(text, `<!-- sow-topdata-wiki:page=skills:athletics wiki_slug=athletics -->`) || !strings.Contains(text, `<!-- sow-topdata-wiki:managed:start hash="sha256:`) || !strings.Contains(text, "Ability: Strength.") || !strings.Contains(text, "<li>Climb</li>") {
 		t.Fatalf("expected HTML managed markers and description to be rendered into wiki page:\n%s", text)
 	}
 	if strings.Contains(text, "[//]: #") || strings.Contains(text, "<WRAP>") {
@@ -85,7 +85,7 @@ func TestBuildNativeGeneratesAndSkipsWikiPages(t *testing.T) {
 		t.Fatalf("expected page-index entries to match generated HTML files, got index=%d files=%d", len(pageIndex.Pages), generatedHTMLCount)
 	}
 	indexText := string(indexRaw)
-	if !strings.Contains(indexText, `"page_id": "skills:athletics"`) || !strings.Contains(indexText, `"output_path": "pages/skills/athletics.html"`) || !strings.Contains(indexText, `"edit_policy": "preserve_manual_sections"`) {
+	if !strings.Contains(indexText, `"page_id": "skills:athletics"`) || !strings.Contains(indexText, `"public_slug": "athletics"`) || !strings.Contains(indexText, `"public_target": "skills/athletics"`) || !strings.Contains(indexText, `"output_path": "pages/skills/athletics.html"`) || !strings.Contains(indexText, `"edit_policy": "preserve_manual_sections"`) {
 		t.Fatalf("expected deterministic page-index metadata, got:\n%s", indexText)
 	}
 	if !strings.Contains(indexText, `"page_id": "meta:wikistatus"`) || !strings.Contains(indexText, `"output_path": "pages/meta/wikistatus.html"`) || !strings.Contains(indexText, `"edit_policy": "generated_only"`) {
@@ -336,9 +336,9 @@ tables:
 		`<td>1st</td>`,
 		`<td>+1</td>`,
 		`<td>2</td>`,
-		`<td>[[feat:literate|Literate]], [[feat:weapon:proficiency:simple|Simple Weapon Proficiency]]</td>`,
+		`<td>[[feat/literate|Literate]], [[feat/simple-weapon-proficiency|Simple Weapon Proficiency]]</td>`,
 		`<td>1-10</td>`,
-		`<td>[[feat:weapon:specialization|Weapon Specialization]] first available.</td>`,
+		`<td>[[feat/weapon-specialization|Weapon Specialization]] first available.</td>`,
 	} {
 		if !strings.Contains(got, expected) {
 			t.Fatalf("expected %q in rendered table:\n%s", expected, got)
@@ -541,7 +541,7 @@ datasets:
 			t.Fatalf("expected hidden %q reference to be omitted from class page:\n%s", hidden, classText)
 		}
 	}
-	for _, visible := range []string{"[[skills:athletics|Athletics]]", "[[feat:class:only|Class Feat]]"} {
+	for _, visible := range []string{"[[skills/athletics|Athletics]]", "[[feat/class-feat|Class Feat]]"} {
 		if !strings.Contains(classText, visible) {
 			t.Fatalf("expected visible %q reference in class page:\n%s", visible, classText)
 		}
@@ -929,6 +929,63 @@ func TestSaveWikiPageIndexRejectsDuplicateOutputPaths(t *testing.T) {
 	}
 }
 
+func TestSaveWikiPageIndexRejectsDuplicatePublicTargets(t *testing.T) {
+	err := saveWikiPageIndex(filepath.Join(t.TempDir(), "page-index.json"), wikiPageIndex{
+		Version: wikiGeneratorVersion,
+		Pages: []wikiPageIndexEntry{
+			{PageID: "spells:darkness", PublicTarget: "spells/darkness", OutputPath: "pages/spells/darkness.html"},
+			{PageID: "spells:gwildshape:driderdarkness", PublicTarget: "spells/darkness", OutputPath: "pages/spells/gwildshape/driderdarkness.html"},
+		},
+	})
+	if err == nil || !strings.Contains(err.Error(), "duplicate wiki page-index public_target") {
+		t.Fatalf("expected duplicate public_target validation error, got %v", err)
+	}
+}
+
+func TestParseWikiPagePathOverridesRejectsInvalidAndDuplicateSlugs(t *testing.T) {
+	_, err := parseWikiPagePathDeclarations([]byte(`
+page_paths:
+  slug_overrides:
+    - page_id: "spells:pdk:fear"
+      slug: "Pdk Fear"
+`), "wiki.yaml")
+	if err == nil || !strings.Contains(err.Error(), `invalid slug "Pdk Fear"`) {
+		t.Fatalf("expected invalid wiki slug error, got %v", err)
+	}
+
+	_, err = parseWikiPagePathDeclarations([]byte(`
+page_paths:
+  slug_overrides:
+    - page_id: "spells:pdk:fear"
+      slug: "pdk-fear"
+    - page_id: "spells:pdk:fear"
+      slug: "fear-pdk"
+`), "wiki.yaml")
+	if err == nil || !strings.Contains(err.Error(), `duplicate page_id "spells:pdk:fear"`) {
+		t.Fatalf("expected duplicate page ID error, got %v", err)
+	}
+}
+
+func TestWikiPageSlugOverridesChangeTargets(t *testing.T) {
+	ctx := &wikiContext{pageSlugOverrides: map[string]string{
+		"spells:pdk:fear": "pdk-fear",
+	}}
+	if got, want := ctx.publicWikiPageSlug("spells:pdk:fear", "Fear"), "pdk-fear"; got != want {
+		t.Fatalf("expected slug override %q, got %q", want, got)
+	}
+}
+
+func TestPublicWikiTargetUsesTargetTitleBeforeDisplayLabel(t *testing.T) {
+	ctx := &wikiContext{
+		rowsByKey: map[string]map[string]any{
+			"feat:hardiness:versus:enchantments": {"FEAT": "Hardiness vs. Enchantments"},
+		},
+	}
+	if got, want := ctx.publicWikiTargetForKey("feat:hardiness:versus:enchantments", "Display Alias"), "feat/hardiness-vs-enchantments"; got != want {
+		t.Fatalf("expected target title slug %q, got %q", want, got)
+	}
+}
+
 func TestBuildAndPackageBuildsWikiOnlyWhenRequested(t *testing.T) {
 	root := testProjectRoot(t)
 	mkdirAll(t, filepath.Join(root, "topdata", "data", "skills"))
diff --git a/internal/topdata/wiki_page_paths.go b/internal/topdata/wiki_page_paths.go
new file mode 100644
index 0000000..8c3d9bd
--- /dev/null
+++ b/internal/topdata/wiki_page_paths.go
@@ -0,0 +1,74 @@
+package topdata
+
+import (
+	"fmt"
+	"os"
+	"strings"
+
+	"gopkg.in/yaml.v3"
+)
+
+type wikiPagePathDocument struct {
+	PagePaths wikiPagePaths `json:"page_paths" yaml:"page_paths"`
+}
+
+type wikiPagePaths struct {
+	SlugOverrides []wikiPageSlugOverride `json:"slug_overrides" yaml:"slug_overrides"`
+}
+
+type wikiPageSlugOverride struct {
+	PageID string `json:"page_id" yaml:"page_id"`
+	Slug   string `json:"slug" yaml:"slug"`
+}
+
+func loadWikiPagePathDeclarations(path string) (map[string]string, error) {
+	raw, err := os.ReadFile(path)
+	if os.IsNotExist(err) {
+		return map[string]string{}, nil
+	}
+	if err != nil {
+		return nil, err
+	}
+	return parseWikiPagePathDeclarations(raw, path)
+}
+
+func parseWikiPagePathDeclarations(raw []byte, path string) (map[string]string, error) {
+	var doc wikiPagePathDocument
+	if err := yaml.Unmarshal(raw, &doc); err != nil {
+		return nil, fmt.Errorf("parse wiki page paths %s: %w", path, err)
+	}
+	overrides := map[string]string{}
+	for _, override := range doc.PagePaths.SlugOverrides {
+		pageID := strings.TrimSpace(override.PageID)
+		slug := strings.TrimSpace(override.Slug)
+		if pageID == "" {
+			return nil, fmt.Errorf("parse wiki page paths %s: slug override has empty page_id", path)
+		}
+		if !isCanonicalWikiSlug(slug) {
+			return nil, fmt.Errorf("parse wiki page paths %s: page_id %q has invalid slug %q", path, pageID, override.Slug)
+		}
+		if _, ok := overrides[pageID]; ok {
+			return nil, fmt.Errorf("parse wiki page paths %s: duplicate page_id %q", path, pageID)
+		}
+		overrides[pageID] = slug
+	}
+	return overrides, nil
+}
+
+func isCanonicalWikiSlug(value string) bool {
+	if value == "" || value != strings.ToLower(value) {
+		return false
+	}
+	parts := strings.Split(value, "-")
+	for _, part := range parts {
+		if part == "" {
+			return false
+		}
+		for _, r := range part {
+			if !((r >= 'a' && r <= 'z') || (r >= '0' && r <= '9')) {
+				return false
+			}
+		}
+	}
+	return true
+}
diff --git a/internal/topdata/wiki_tables.go b/internal/topdata/wiki_tables.go
index a812ffc..8a8c377 100644
--- a/internal/topdata/wiki_tables.go
+++ b/internal/topdata/wiki_tables.go
@@ -813,8 +813,10 @@ func (p *wikiExprParser) callHelper(name string, args []any) (any, error) {
 			if p.ctx != nil && !p.ctx.canReferenceWikiKey(key) {
 				return "", nil
 			}
-			if pageID := wikiPageIDForKey(key); pageID != "" {
-				key = pageID
+			if p.ctx != nil {
+				if target := p.ctx.publicWikiTargetForKey(key, ""); target != "" {
+					key = target
+				}
 			}
 			return "[[" + key + "]]", nil
 		}
@@ -827,8 +829,10 @@ func (p *wikiExprParser) callHelper(name string, args []any) (any, error) {
 			if p.ctx != nil && !p.ctx.canReferenceWikiKey(key) {
 				return "", nil
 			}
-			if pageID := wikiPageIDForKey(key); pageID != "" {
-				key = pageID
+			if p.ctx != nil {
+				if target := p.ctx.publicWikiTargetForKey(key, label); target != "" {
+					key = target
+				}
 			}
 			return "[[" + key + "|" + label + "]]", nil
 		}