diff --git a/internal/topdata/convert.go b/internal/topdata/convert.go
index 2196c51..8f1f8bf 100644
--- a/internal/topdata/convert.go
+++ b/internal/topdata/convert.go
@@ -107,6 +107,7 @@ func printConvertUsage(stdout io.Writer) {
 	_, _ = fmt.Fprintln(stdout, "2da-to-module notes:")
 	_, _ = fmt.Fprintln(stdout, "  - --namespace is optional when topdata/templates/config.json declares it for the input table")
 	_, _ = fmt.Fprintln(stdout, "  - --name controls inferred output naming: add_<namespace>_<name>.json")
+	_, _ = fmt.Fprintln(stdout, "  - flags accept both --flag value and --flag=value forms")
 	_, _ = fmt.Fprintln(stdout, "  - unkeyed rows now fail conversion instead of being skipped")
 }
 
@@ -164,6 +165,40 @@ func parseConvertArgs(args []string, allowFormat bool, defaultCollision string)
 			}
 			opts.Type = args[index]
 		default:
+			if value, ok := parseInlineFlagValue(arg, "--namespace"); ok {
+				opts.Namespace = value
+				continue
+			}
+			if value, ok := parseInlineFlagValue(arg, "--key-field"); ok {
+				opts.KeyFields = append(opts.KeyFields, value)
+				continue
+			}
+			if value, ok := parseInlineFlagValue(arg, "--name"); ok {
+				opts.Name = value
+				continue
+			}
+			if value, ok := parseInlineFlagValue(arg, "--collision"); ok {
+				opts.CollisionMode = value
+				continue
+			}
+			if value, ok := parseInlineFlagValue(arg, "--base-dialog"); ok {
+				opts.BaseDialog = value
+				continue
+			}
+			if value, ok := parseInlineFlagValue(arg, "--format"); ok {
+				if !allowFormat {
+					return opts, "", "", fmt.Errorf("%s does not accept %s", positionalSafe(args), "--format")
+				}
+				opts.Type = value
+				continue
+			}
+			if value, ok := parseInlineFlagValue(arg, "--type"); ok {
+				if !allowFormat {
+					return opts, "", "", fmt.Errorf("%s does not accept %s", positionalSafe(args), "--type")
+				}
+				opts.Type = value
+				continue
+			}
 			if strings.HasPrefix(arg, "--") {
 				return opts, "", "", fmt.Errorf("unknown flag %q", arg)
 			}
@@ -243,6 +278,14 @@ func parseConvertArgs(args []string, allowFormat bool, defaultCollision string)
 	return opts, positional[0], positional[1], nil
 }
 
+func parseInlineFlagValue(arg, name string) (string, bool) {
+	prefix := name + "="
+	if !strings.HasPrefix(arg, prefix) {
+		return "", false
+	}
+	return strings.TrimSpace(arg[len(prefix):]), true
+}
+
 func positionalSafe(args []string) string {
 	if len(args) == 0 {
 		return "command"
diff --git a/internal/topdata/convert_test.go b/internal/topdata/convert_test.go
index d65597d..3080e3b 100644
--- a/internal/topdata/convert_test.go
+++ b/internal/topdata/convert_test.go
@@ -287,6 +287,39 @@ func TestRunConvertCommand2DAToJSONSuffixesDuplicateGeneratedKeys(t *testing.T)
 	}
 }
 
+func TestParseConvertArgsSupportsEqualsSyntax(t *testing.T) {
+	opts, input, output, err := parseConvertArgs([]string{
+		"--namespace=environment",
+		"--name=projectq",
+		"--type=entries",
+		"--collision=suffix",
+		"--key-field=Label",
+		"input.2da",
+		"output.json",
+	}, true, "error")
+	if err != nil {
+		t.Fatalf("parseConvertArgs failed: %v", err)
+	}
+	if opts.Namespace != "environment" {
+		t.Fatalf("expected namespace from equals syntax, got %q", opts.Namespace)
+	}
+	if opts.Name != "projectq" {
+		t.Fatalf("expected name from equals syntax, got %q", opts.Name)
+	}
+	if opts.Type != "entries" {
+		t.Fatalf("expected type from equals syntax, got %q", opts.Type)
+	}
+	if opts.CollisionMode != "suffix" {
+		t.Fatalf("expected collision from equals syntax, got %q", opts.CollisionMode)
+	}
+	if len(opts.KeyFields) != 1 || opts.KeyFields[0] != "Label" {
+		t.Fatalf("expected key field from equals syntax, got %#v", opts.KeyFields)
+	}
+	if input != "input.2da" || output != "output.json" {
+		t.Fatalf("unexpected positional parse result: input=%q output=%q", input, output)
+	}
+}
+
 func TestConvert2DAToJSONSkipsConfiguredKeysWhenAnyKeyFieldIsNull(t *testing.T) {
 	result, err := convert2DAToJSON(parsed2DA{
 		Columns: []string{"LABEL", "RESREF", "STRREF"},